License Your Archive to AI

A High-Value Revenue Stream for Production Companies & Professional Filmmakers

If you’re sitting on hundreds or thousands of hours of professionally shot footage, your archive may now hold significant value in the rapidly expanding AI training market.

AI developers building computer vision systems, generative models, robotics platforms and simulation environments are actively seeking high-quality, rights-cleared, professionally produced content.

They need trusted licensing partners.

That’s where Newsflare comes in.

For over a decade, Newsflare has licensed video content to global publishers, broadcasters, producers and brands. We now apply that same expertise, infrastructure and rights management experience to AI training licensing, helping professional creators unlock new value from existing archives.

Why Professional Filmmakers Choose Newsflare

Established Licensing Expertise
Licensing video globally since 2011. We understand rights, reporting and revenue distribution.

You Retain Full Ownership
We license defined usage rights. You keep your copyright and IP at all times.

Transparent, Professional Agreements
Clear terms. Defined usage. No ambiguity.

Professional-Grade Curation
Our proprietary systems ingest, evaluate and generate metadata to ensure your footage is discoverable and correctly positioned for AI buyers — maximising its revenue potential.

Direct Access to Global AI Developers
We work with companies building:

• Computer vision systems

• Generative AI models

• Robotics and autonomous systems

• Simulation and safety platforms

What We’re Looking For

We are currently onboarding professional archives that meet the following criteria:

• 5+ hours minimum (larger archives strongly preferred)

• 1080p minimum resolution (4K preferred)

• Raw or lightly edited material

• Fully rights-cleared content

• Documentary, factual, natural history, aerials, environmental, lifestyle, cinematic sequences and more

If you are a production company with a deep archive, we are particularly interested in long-term partnerships and structured ingestion agreements

What’s in It for You

• 50:50 Revenue Share: Aligned incentives. Shared upside.

• No Upfront Costs: We handle licensing, distribution and client relationships.

• Copyright Protection: You remain the rights holder.

• Secure Bulk Ingestion: Streamlined onboarding for large archives.

• White-Glove Support (100GB+): Dedicated onboarding assistance for substantial collections.

• Flexible Deal Structures: Exclusive or non-exclusive options depending on archive size and scope.

Unlock the Value in Your Archive

Your footage was expensive to produce. It should continue generating revenue.

AI training licensing offers a new, emerging market for professionally shot content — without compromising your ownership.

Get in touch today and start monetizing your video archive.

How to get started

First you need to set up an account on Newsflare which you can do here, once your account is created please take the time to complete your profile including your payout settings. Follow the steps below on how to start uploading for our AI Licensing program.

How to upload

To facilitate this new program we have developed a custom upload feature which allows you to bulk upload your content. To access this select the three bars and select ‘AI Multi Upload’ as shown below.

On the AI Multi Upload page, you can upload files directly from your local device or import them from cloud services like Google Drive, Dropbox, and Box.

Track Progress

View the number of videos and total hours of footage at the bottom of the Multi Upload page. AI training demands thousands of hours of content, upload your full archive today to increase your earnings, with rates typically ranging from $10–$50 per hour used.

FAQ

• What happens to my content after I upload?

  Once uploaded, your content is housed in a dedicated, secure storage environment. Here, we utilize advanced processing tools to enrich the metadata and optimize the footage, ensuring it meets the rigorous technical standards required by global AI companies.

• Is my content visible on the Newsflare platform?

  No, this content won’t be visible on our platform.

• How much content should I upload?

  We are looking for the maximum volume of content you can provide. AI companies require tens of thousands of hours of footage to train their models, meaning there is virtually no limit to the opportunity. The larger your archive, the greater your earning potential.

• How much can I earn?

  Typically, AI training footage earns between $10 and $50 per hour. Please note that exact rates vary by deal, depending on the specific requirements of the AI company involved.

• Are these one off payments?

  No. Your content can be licensed repeatedly across different AI training sets. For example, if you upload 500 hours of footage, you could receive multiple payments as your archive is included in various deals with different tech companies.

• How long does it take to get paid?

  Payments are processed on a one-month cycle. Following receipt of funds from the AI company, your portion will be finalized and sent to you within 30 days.

• Will it cost anything to store the content?

  Absolutely not. Newsflare covers all storage costs associated with your footage. You can upload as much content as you like without worrying about hosting fees or maintenance overhead, we handle the infrastructure so you can focus on the earnings.

• How does the AI licensing process work along with payments?

  Once you upload your footage to Newsflare, we take care of the heavy lifting. We process everything, add the metadata the AI clients need, and then distribute your videos to the companies we have licensing deals with.

  Those clients then come back to us with usage reports. They tell us:

  • how many total hours of footage they used

  • how many of those hours came from your videos

  • and the rate they’re paying per hour

  Every video you upload has a unique ID tied to your account, so we can track exactly how many hours of your content were used. When the usage reports come in, we calculate your share based on the hours attributed to you.

  For example, if a client pays $40/hour and they used 400 hours of your footage, your 50% share would be:

  400 × $40 × 0.5 = $8,000

  That’s just an example to show how the model works.

• Will AI companies post my content publicly?

  No, your content won’t be posted publicly. They are used for internal training only.

• Do I need to provide any metadata or descriptions for the footage?

  No, we will process that internally with in-house tools. All you need to do is supply the raw footage.

• What is the licensing period for footage used by AI companies?

  Licensing periods vary by deal. Some agreements run for one to five years, while others grant usage in perpetuity. The length of the licence typically influences the price charged per hour of footage.

• What are the exclusivity terms for this program?

  We ask that your footage be exclusive to Newsflare only for AI licensing.

• Will I keep full ownership of my footage?

  Yes — you always retain full copyright ownership of your content. By joining the program, you’re simply allowing Newsflare to license your footage to AI companies on your behalf.

Please note we do not accept AI generated content. You must hold the rights to upload this content to Newsflare.