Take Action! | TheSoul Publishing & Newsflare’s Proactive Approach to Partnership & Rapid Growth

User-generated image of a lantern festival, overlayed with the Newsflare and TheSoul Publishing logos.

This week’s ‘Buyer Spotlight’ will centre around the ongoing and growing relationship between Newsflare and TheSoul Publishing, to offer insight into the success of user-generated video implemented into publishing strategies.  

TheSoul is consistently creating hundreds of posts a month with Newsflare content, which has performed exponentially. 

As an example, from just five posts supplied to TheSoul by Newsflare, our analytics show extraordinary performance:

• 117M views

• 397K reactions

• 76K comments

With one video pulled from our archive and another from Priority Fresh™, it’s clear that the true value of user-generated video comes from Newsflare’s unique and highly engaging content.

How TheSoul Publishing Attained Global Reach & Value

TheSoul Publishing exceeds 25 billion social media views every month, with over 2 billion followers engaging with their content streams and channels across Facebook (600M+), Instagram (70M+), YouTube (1.2B+), TikTok (95M+), Snap (25M+) and Pinterest (6M+). With original content in 21 languages, TheSoul Publishing’s figurative finger on social sentiment, trend and digital interest pulse is second-to-none. 

TheSoul Publishing, serving as a top platform for creators and brands aiming to achieve viral success, is best known for its popular channels like 5-Minute Crafts® (the world’s leading DIY digital brand), along with Bright Side and 123 GO!.  

Newsflare’s goal is to understand and define what makes the “right video” for TheSoul Publishing’s broad network of content brands. This opens up exciting opportunities for our global community of creators and our detail-driven research team, who source and license content across:

• DIY & Life Hacks, 

• Family & Kids 

• Animal & Pet Videos 

Elena Khazieva, Executive Producer at TheSoul, explained what led one of the world’s most prolific digital media studios to partner with Newsflare:

“When researching how other publishers source licensable video, I noticed many of them turning to Newsflare. I saw it as a strong opportunity for TheSoul, particularly given the success stories from others. Newsflare’s extensive library and the daily volume of fresh uploads aligned perfectly with our needs and became the initial draw. Once we began using it, the results spoke for themselves in both views and revenue.”

How did Newsflare quickly understand TheSoul Publishing’s user-generated video needs?

• Proactive rights management to minimise potential conflicts

• A vast and continually growing library, powered by a dedicated research and video desk team

• A true partnership approach, going beyond simple content delivery

• Valued not only for content diversity but also for hands-on support

Ready to scale and engage like TheSoul Publishing?