New Feature: Priority Fresh™

Priority Fresh™ is a service powered by our core base of filmers allowing us to provide publishers with the opportunity to be the first to post exclusive content.

How it works:

Each Priority Fresh™ clip will be editorially curated by our Videodesk and rights-cleared to ensure our publishers benefit from being the first to monetise the clip exclusively for a limited time frame. 

Our data has seen that Priority Fresh™ videos are almost 5 times more valuable than non-exclusive content.

Once the exclusive period is over, the video will then be readily available for the rest of our clients to license.

The system in operation:

The following video was identified as a Priority Fresh™ candidate by our Videodesk and was entered into the process. It was then downloaded by a publisher who was able to reap the benefits of being the first to post the exclusive video on Facebook.

https://www.newsflare.com/video/692648/exclusive-invisible-stitching-tutorial-using-a-beauty-blender

Thanks to Priority Fresh™, this video’s filmer earned almost £1,000 just from this one clip.

How it benefits you:

The clients using Priority Fresh™ will be operating on a revenue share basis, meaning there isn’t a cap on how much revenue a clip could earn - the more engagement on a video post usually means the more revenue generated.

Currently Facebook’s algorithm favours fresh and original content meaning clients using Priority Fresh™ videos will hopefully receive a boost in views as they’ll be the first to post the content to the platform.

We’ve seen that videos of food being made, DIY projects, parenting hacks, and heartwarming content have performed the best so far. However, these content needs are ever-changing so please keep an eye on our monthly filmer newsletter to keep on top of what videos we’re looking for.