Why Do Production Companies Need Newsflare in Their Toolkit Right Now

Written By Ashleigh Johnson

User-generated image of nature, with blue viewfinders and the script ‘why do production companies need Newsflare in their toolkit right now?’

Let’s be honest: the production world is under pressure. Timelines? Shorter. Budgets? Tighter. Audience expectations? Through the roof.

And the kicker? Viewers increasingly respond to content that doesn’t look like it came from a traditional shoot.

Authenticity is the new production value. And trying to “fake real” in a studio is both expensive and usually… pretty obvious. That’s where Newsflare changes the game.

Newsflare gives production teams access to the world’s largest library of commercially safe, real-world user-generated video (500k clips, growing monthly by 8k+),  the perfect complement to traditional cinematography when you need realism, speed, and coverage that needs to bend to the will of social platforms and the fast-paced environments of cultural shifts. 

 Want to explore how UGV could elevate your next project? Let’s arrange a quick chat. 

How Is UGV The Strategic Edge for Production Companies?

  • Expand creative capabilities overnight: Need footage of a volcanic eruption? A street protest? A surfing wipeout shot from the board? You don’t have to shoot it. It’s already happened, and Newsflare has it.

  • Faster delivery without compromising storytelling You stay focused on what you do best: directing, crafting narrative, producing magic. Newsflare fills the gaps instantly.

  • Cost efficiency where it actually matters ave high-budget spend for the scenes that deserve it. Use UGV to cover the rest, especially when it comes to engaging social audiences. 

How Is UGV A Strategic Asset?

So, Where Does Newsflare Fit Into Production Workflows

This isn’t just B-roll. This is story-critical, emotion-driving content your audience instantly recognises as real. Or hey, maybe it is B-roll, the gist is that UGV can be bent, molded, and smoothed into the context you need. It’s the shortcut… that doesn’t look like one.

  • Documentaries: eyewitness perspectives and on-the-ground impact

  • Film, TV & Streaming: lead legacy and new audiences to your vehicles 

  • Factual & unscripted: spontaneous moments you can’t replicate

  • Branded content: the human layer that earns trust

 Why Do Audiences Respond To UGV? 

UGV increases perceived authenticity, which increases:

  • Viewer empathy

  • Emotional impact

  • Messaging credibility 

  • Audience retention

Great production is about capturing that authentic truth, and that’s still available, in abundance with Newsflare, who gives you:

  • A direct pipeline to the real world

  • Time and budget flexibility

  • More ambitious creative possibilities

  • Content that connects on a gut level

Your craft deserves every tool that helps it resonate. Newsflare is one of those tools.

Let us help the right audiences find your stories. Ready to boost realism, speed, and margin today, contact us now. 

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