Why Is Newsflare The Content Engine Brands & Agencies Can’t Ignore?

User-generated image of a Cheetah crossing the road, with pink viewfinders and the script ‘why is Newsflare the content engine brands & agencies can’t ignore?’

Here’s the shift nobody in marketing can escape: Audiences trust people more than polished creative. Not sometimes. Not for certain categories. Everywhere.

Even the most iconic brands struggle to break through with studio-perfect campaigns that feel, well… like ads. And while everyone is talking about “authenticity,” very few can operationalise it at scale.

Enter us, Newsflare, a team of digital video specialists, researching and managing rights-cleared user-generated clips that brands can safely use in campaigns, social, and content marketing.

This isn’t stock. This isn’t influencer content. This is real people capturing real moments, and consumers can feel the difference. We’ve witnessed it time and time again. 

 Curious what authentic content could do for your next campaign? Take a look! 

What Makes Newsflare So Strategic for Brands & Agencies?

• Instant credibility, zero studio time: UGV performs up to 4x better on TikTok and Reels.

• Rights-cleared creative you can actually use: No murky copyright. No nasty surprises.

• A global library of real-life diversity: Different cultures, climates, languages, lifestyles.

How Are Brands Winning With Real-World Content?

When viewers think “that could be me,” behavior changes:

• Higher watch-through rates

• More conversions

• Fewer skipped ads

• Strong brand lift (especially trust & relevance)

And the best part? It fits seamlessly into the agile workflows you’re already trying to scale.

So, how do we here at Newsflare deliver authenticity on demand:

• Better content performance

• Less production expense

• Faster time to market

• Storytelling that feels human

Your audience has moved. Your strategy needs to move with them. Newsflare gets you there. Fast.

Read to unlock a new era of content performance? Let’s chat today.