Why Is UGV The Entry Ticket Into New Digital Communities?

Written By Ashleigh Johnson

If your brand or agency is trying to break into a new digital community, whether it's a subreddit, a TikTok niche, a Discord group, or a regional social platform, you’re up against two big problems:

  • You’re an outsider. The community already has its own norms, language, values.

  • You’re a brand. That label often comes with built-in resistance.

Here’s the truth: You won’t win these communities with polished brand content alone. You’ll win them when the community itself becomes your content engine.

That’s where UGV comes in. User-generated video gives you a bridge into the community, because the community produces it and therefore already speaks their language. We’ve seen it, time and time again, here at Newsflare. 

How To Enter Communities as One-of-Them, Not One-of-Us?

When you invite or amplify videos made by community members, you’re signalling: “We’re listening. We care. We make space for you.”

Some key stats to back this up:

  • 79 % of consumers report that UGV influences their purchase decisions.

  • UGV posts on social media see about 28% higher engagement than brand-generated posts.

  • 70% of Gen Z (and 68% of Millennials) say UG videos help them discover new products or services.

Put simply: communities trust content made by members. And when you leverage that, you tap the gatekeepers, the insiders, the influencers who already have sway.

But, how does UGV convert new communities into customers

  • Awareness through relevance.

  • Trust through participation.

  • Conversion through shared identity.

  • Retention through belonging.
     

If your goal is to enter a new digital community and convert them into customers, user-generated video isn’t optional,  it’s central. Learn more on how Newsflare can be your go-to video partner. 

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