Our Customer Success Manager, Ellie, works closely with our buyers, knowing the best content they need.
During the UK heatwave, very visual and instantly understandable stories were captured: people cooling off in protected ponds despite “no swimming” signs, plus the concerns around nesting wildlife.
The clips sparked conversation because they presented both sides of a wider issue: people trying to enjoy rare hot weather versus local concerns about conservation and respect for public spaces.
This made them especially attractive to national and regional outlets looking for timely, discussion-driving content. The clear visuals of swimmers, crowds, wildlife, signage, and unusual moments, such as a woman entering the water holding a wine bottle, gave publishers strong images and headlines, helping the videos achieve multiple sales across UK media.
What appeals to UK publishers will be a combination of several key news values, in this case: extreme weather, public debate, rule-breaking, environmental concerns, and relatable human behaviour.
