A multi-selling video is almost always accompanied by a compelling story that gives our buyers context.

Our buyers might use the video story to form the key components of their articles and captions. Details like your pet’s name and age or the street name of a local fire can add the richness needed.

The Five Ws

A good rule of thumb is to include the Five Ws – who, what, where, when and why. These questions are usually what buyers ask.

See how the filmer Scott CM answered the Five Ws in his video:

Context

Remember that what might seem obvious to you may not be to someone watching your video for the first time. Scott’s story above gives context about why the students dress up each year and the notable costumes.

Scott CM’s continually great stories led to him becoming an Autopitched filmer, which means his uploads are automatically sent out to buyers.

Emotion

Including why you were filming and how it made you feel adds another layer buyers can use for their articles and storylines:

How did you feel when it happened? What was your initial reaction? Shocked, amazed, bewildered, enchanted?

Enriching a story IRL

Check out how the story increases the viewing experience in this video, uploaded by Larajessica:

The filmer submitted this 12-second clip of her two-legged dog happily waddling across the garden. Newsflare’s Video Team spotted the clip and realised the potential the dog’s story could have with buyers. We asked for the pooch’s name, age and how she lost her front legs.

The video’s angle then changed from – Cute two-legged dog happily waddles across garden – to – Two-legged Thai dog that was shot in head starts new life full of love in Canada. This story appealed to a wide range of buyers as the filmer added interesting information and context. The video has since sold thanks to the filmer adding those details.